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[Video] Benefits Broker Mistakes to Avoid

September 18th, 2023 | 1 min. read

By Jack Wang

Benefits Broker Mistakes to Avoid


Watch this 2-minute video

Selecting the right benefits broker is critical to securing an optimal benefits package for your employees at the best possible rates. To streamline this process, here are essential steps and tips to keep in mind:

Assess Your Business Needs

Identify the benefits that matter most to your employees, set a budget, and define your benefits program's long-term goals. This clarity will guide you to brokers experienced in catering to businesses of your nature.

Leverage Recommendations

Gather broker recommendations from your network, local business associations, or industry contacts. First-hand referrals can lead to trusted partnerships.

Conduct Thorough Interviews

Interview potential brokers to evaluate their experience, fees, and the breadth of their services. Discuss their track record in securing advantageous benefits packages for similar businesses.

Verify Credentials and References

Ensure that any broker you consider is properly licensed and carries sufficient errors and omissions (E&O) insurance. Additionally, follow up with provided references to gain insights into their client relationships and reliability.

Understand Broker Fees and Services

Inquire about how brokers structure their fees, whether flat rates or based on premiums, and confirm which services they offer. It's essential to choose a broker who can deliver on the specific services your business requires, such as benefits planning, enrollment support, or claims assistance.

Effective Collaboration with Your Broker

Once you select a broker, communicate your business objectives and employee needs clearly. A good broker will work closely with you to tailor a benefits package that satisfies your company’s and employees’ needs while also fitting your financial constraints.

By taking these steps, you can find a benefits broker who not only helps you navigate the complexities of employee benefits but also fosters a supportive environment that benefits both your workforce and your bottom line.


This video is not intended to be exhaustive nor should any discussion or opinions be construed as legal advice. Viewers should contact legal counsel for legal advice.